Home » Resource Hub » News » Village pub on the scent of a new idea for their visitors

Village pub on the scent of a new idea for their visitors

When visitors drop in to a popular south Warwickshire village pub it won’t just be the aromas of their award-winning pies that will now fill the air – but a recipe of a very different kind.

The Fleur de Lys, in Lowsonford, has teamed up with The Artibus Yard in Kenilworth to create a bespoke scent that they are promising depicts ‘an oasis of calm’ for its guests.

The award-winning pub, better known as the originator of the famous pie brand, has worked with the artisan candle and scent maker to create a signature scent that’s also available to purchase as a diffuser oil.

The ‘recipe’ blends cedar, fig, and cardamom – notes that were chosen in collaboration with licensee Emma Woodhouse to complement the age and character of the pub – warm, earthy, and gently spiced to echo its historic atmosphere while still feeling modern and inviting.

Emma, who has run the Fleur de Lys for the past 11 years with her husband Nick, said: “Anyone who has stepped into The Artibus Yard shop in Kenilworth knows what an oasis of calm it is. Samantha has created a deliciously scented haven amidst the hustle and bustle of modern life.

“We’ve been lucky to have her host a couple of her candle-making workshops here at the Fleur De Lys over the past 12 months and have been blown away by her knowledge and creativity.

“We asked her to develop a fragrance that conjured up memories of long cosy afternoons by our fireside, the glorious nature of the surrounding countryside and the kind of aromatic experience that we’d be happy to be synonymous with the Fleur. Luckily, she’s a genius parfumier who absolutely nailed our brief, presenting us with a few options before we nailed it down to this gorgeous diffuser oil bursting with cedar, fig and cardamom.”

She added: “We love it so much that we’ve commissioned The Artibus Yard to create a limited run for us so that you can take one home with you too and be reminded of your favourite Warwickshire pub during the times when you’re unable to pay us a visit in person.”

The project marks a first for entrepreneur Samantha Harris who crafts every piece by hand in her studio shop, in Warwick Road.

Sam also offers bi-weekly candle making workshops at her studio, which can also be brought to other venues and sells a variety of home accessories, gifts and confectionery.

She said: “Scent exploration happens on-site, where each blend is thoughtfully developed for you to discover. This is the first custom scent I’ve created specifically for a pub, which made the process especially exciting and meaningful.”

The Fleur De Lys was this year named Pub of the Year at The Coventry & Warwickshire Foodie Awards. It is nestled on the banks of the Stratford Canal between winding roads which used to be part of The Forest of Arden. The garden boasts an acre of land and is also popular as a stop-off for canal users.

The signature scent diffuser can be purchased at The Fleur de Lys shop here: https://www.thefleur.co.uk/shop/p/fleur-de-lys-diffuser

More candle-making workshops at the Fleur will be announced in the New Year.

Resources categories

Made Smarter WM

Made Smarter is a national movement to drive growth amongst UK makers and advance the UK economy. Backed by world renowned businesses and the UK government, it will improve the development and adoption of emerging technologies. Making a real, everyday difference to people from the boardroom to the factory floor.

Recent News & resources

Stay up to date

Sign-up to receive the latest business news, events and opportunities for Coventry & Warwickshire businesses.

We'll send you our weekly round-up but, don't worry, we'll only send you information intended to support business growth, and you can opt-out at any time!

  • New funding opportunities & grants
  • Business events & networking
  • Training, Skills & Recruitment opportunities
  • Local success stories
  • Event speaker announcements
  • New procurement opportunities
Our partners

We are part funded by

Coventry City Council logo
UK Government logo
Warwickshire County Council logo
© Copyright 2016-2025 by CW GrowthHub. All Rights Reserved. Website by withdigital